As a true entrepreneur, James Landry has refused to settle on a single venture. De Novo Agency (DNA) was the first to take off. DNA offers services that assist independent artists and labels market their music, as well as consultation calls to review the data with Landry and his Co-Founder, Elliot Tousley. The two teamed up yet again in 2020 to create Songflowr, a music distribution platform that challenged other distributors who overcharged or took a percentage of royalties from its customers. The two continue to offer a personal, honest approach in both businesses.