Podcasting is booming. With millions of active shows and new creators launching podcasts every day, standing out from the crowd is more important than ever. One of the most valuable ways to protect your brand and build credibility is by trademarking your podcast name.
But is it really possible? The answer is yes and if you’re serious about growing your podcast into a long-term brand, it’s a smart move. Here’s what you need to know.
Why Trademarking Matters for Podcasters
Your podcast name is the identity of your show. It’s how listeners find you, how they refer you to others, and how you build recognition across platforms like Spotify, Apple Podcasts, and YouTube.
If someone else starts a show with a similar name—or worse, uses your name entirely—you could lose your audience, reputation, and even monetization opportunities.
Trademarking gives you the legal tools to:
- Stop others from using the same or similar name
- Gain exclusive rights to use the name in connection with podcasting and related services
- Build licensing and brand expansion opportunities
- Deter copycats by showing you’re legally protected
Requirements for Trademarking a Podcast Name
To successfully trademark your podcast name, you’ll need to meet a few basic requirements:
- Distinctiveness – Your name should be unique and not too generic or descriptive. “The True Crime Show” probably won’t qualify, but “Criminal Currents” likely would.
- Use in Commerce – You must be using the name in connection with a service, which includes distributing your podcast through recognized platforms. Merchandising, live events, or associated content can also support this.
- No Conflicting Trademarks – Before filing, a comprehensive trademark search should be conducted to ensure no one else is already using or has registered a confusingly similar name.
What You Can and Can’t Trademark
A podcast name that is distinctive and tied to your show is usually fair game. But keep in mind:
- You can’t trademark episode titles (unless they are part of a series with distinct branding).
- You can’t trademark generic terms or names that merely describe the content (“Daily News Roundup”).
- Slogans, logos, and artwork may also be protected, but usually require separate filings.
The Trademark Process
- Trademark Search – Start by having a trademark attorney conduct a detailed clearance search.
- File the Application – You can file based on actual use (if your podcast is already live) or intent to use (if launching soon).
- USPTO Review – The application will be reviewed by an examining attorney. If approved, it’s published for opposition.
- Registration – If no opposition is filed, or you overcome it, your mark is registered.
The process typically takes 8-12 months, but starting early can help you avoid headaches down the line.
Also, it is important to know that the first to file is in the preferential spot over future or unknown uses!
What If Someone Already Uses Your Podcast Name?
If you discover that someone else is using a similar name, you still may have options:
- If they started after you and you have common law trademark rights, you may be able to assert those rights.
- If you own the trademark registration, you can send a cease-and-desist letter or file a takedown request with platforms like Apple Podcasts, Spotify, or Instagram.
Final Thoughts
Trademarking your podcast name is about more than legal protection—it’s about brand value. You’re not just building a show, you’re building a business.
📞 Ready to trademark your podcast name or need help enforcing your rights? Call us at 888-914-0011 or email contact@landrypllc.com.
