Travis Kelce’s Trademark Tactics: The Taylor Swift Influence

Kansas City Chiefs tight end Travis Kelce’s recent venture into trademark filings not only demonstrates his business acumen but also hints at the influence of his relationship with Taylor Swift. Kelce has filed five new trademark requests, encompassing a range of merchandise items, from bobbleheads to jerseys. The trademarks include:

• “Travis Kelce”
• “Flight 87”
• “Alright Nah”
• “KillaTrav”
• “Kelce’s Krunch”

These filings have sparked rumors that Swift, a savvy businesswoman herself, is advising him financially.

Swift’s influence in this realm is notable, given her own extensive experience with trademarking. She owns approximately 50 trademarks and has filed over 350 trademark applications, covering a wide range of elements including her full name, initials, tour names, album names, fan club, song titles, and selected lyrics. This extensive portfolio showcases Swift’s understanding of the importance of securing her brand identity, a lesson that Kelce seems to be adopting.

The timing of Kelce’s trademark filings, aligning with his relationship with Swift, suggests a synergy between the two celebrities’ branding strategies. Swift’s public support for Kelce has already led to a significant increase in his jersey sales, indicating the power of their combined star power.

Kelce’s move into trademarks reflects a trend among athletes and celebrities who are increasingly recognizing the importance of protecting and capitalizing on their public image for various commercial ventures.

Kelce’s approach to trademarks is indicative of a growing awareness among public figures of the need to control their image and create new revenue streams. By securing these trademarks, Kelce is not just protecting his existing brand but also paving the way for future business ventures, leveraging the power of intellectual property in building and maintaining a robust personal and professional brand.

In conclusion, Travis Kelce’s recent trademark filings are a testament to his foresight in the business world, demonstrating the influence of Taylor Swift and the importance of strategic branding for public figures. This move underlines the essential role of trademarks in the realm of celebrity branding, offering a model for other athletes and celebrities to follow.